From our Italian beginnings, innovating outdoor apparel in the shadow of Monte Bianco, to tackling nature´s most challenging environments on polar expeditions, our desire to lead the way is what makes us who we are. Growing up on the boundary of Italy, Switzerland and France gave us a unique perspective. We took the Finnish word for the Arctic Circle as the root of our name and the symbolic cross-roads of the Norwegian flag as our inspiration for the journey ahead.
This is how we have always been, since 1987 when our founder, Giuliana Rosset, gave us our unique name, our binary logo and our pioneering spirit. We pride ourselves in rethinking the way we do fashion – designing iconic clothes that are made to endure, leading the way in innovative manufacturing methods, and lessening our impact on the environment by investing in sustainable practices and pioneering circular fashion.
We are Napapijri. We celebrate self – expression. We drive innovation. We empower Future-Makers.